[DOWNLOAD] "Communication with Customers Via Brand (Report)" by Annals of DAAAM & Proceedings * Book PDF Kindle ePub Free
eBook details
- Title: Communication with Customers Via Brand (Report)
- Author : Annals of DAAAM & Proceedings
- Release Date : January 01, 2009
- Genre: Engineering,Books,Professional & Technical,
- Pages : * pages
- Size : 58 KB
Description
1. INTRODUCTION From historical perspective, brand appeared in the 19th century. Its emergence is associated with the development of packaged products. Industrialization shifted the production of large quantities of household products from smaller local companies to centralized factories. The factories producing products of mass production were trying to expand the sales of their products to people who had previously purchased only the products from smaller local companies. The manufacturers of packaged goods from large factories had to convince the market about the quality of their products. Around 1900, James Walter Thompson published a concept of branding. This was the beginning of commercial brands' labeling (Molnarova & Jedlicka, 2007).
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